Alcohol

Client: Anheuser-Busch Cos., St. Louis
P-O-P Company: Moldrite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion, Beverages - Beer
Comments: This tip jar is a scaled-down replica of a public coin-operated telephone, complete with a mini-receiver. The top is open for easy depositing of money. In the top rear corner is an audio activation button that, when pressed, signals a battery powered talk module that projects a phrase as customer tips are thrown into the jar.

Client: Miller Brewing Co., Milwaukee
P-O-P Company: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Off-Premise - Illuminated or Motion, Beverages - Beer

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Product: Cutty Sark Scots Whisky
Number of displays: 1,500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: On-premise accounts
Introduction: June 1997
Duration: Permanent
Construction: Wood and metal
This Cutty Sark bell serves as a 'tip' bell and reinforces the brand imagery.

Product: Point Light beer
P-O-P company: Deco Signs Inc. (metal signs), Forest Hills, Md.; MCA (banners), Massillon, Ohio; DJB Associates (paper products), Chicago
Distribution: On- and off-premise liquor locations
Introduction: May 1997
Duration: Permanent (metal signs); temporary (paper products and banners)
This metal sign was among the P-O-P materials used this spring to launch Point Light, a new addition to the beer line-up for Stevens Point Brewery.