Alcohol

Product: Sutter Home wines
Number of displays: 2,850
P-O-P company: Baer Enterprises, Livermore, CA
Distribution: Off-premise
Introduction: May 2006
Duration: Temporary
Construction: Corrugated, four-color process printed
Set-up: Retail staff and distributors
Comments: Trinchero designed this display to have consumers first focus on the Sutter Home brand name and logo and then gravitate down toward the dynamic grill to pull them in for a purchase.

Retailer: Martin's
Location: Batavia, NY

Retailer: Martin's (now Tops Markets)
Location: Batavia, NY

Retailer: Independent convenience store
Location: Lyndonville, NY

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: February 2006
Product(s) Promoted: ABSOLUT Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 to 2 years
Size of Run: 2,725
Dimensions (H x D x W): 10.5" x 4.5" x 34"
Weight: 10 lbs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Jim Beam Brands, Deerfield, IL
Introduction: December 2005
Product(s) Promoted: Jim Beam Bourbon and related brands
Distribution: Off-premise liquor accounts such as ABC, Rite Aid, Southern Wine and Spirits, etc.
Intended Length of Use: 3 years+
Size of Run: 760
Dimensions (H x D x W): 6' 6" x 2' x 4'
Weight: 75 Ibs.
Producer: MoldRite Products Inc., Waukesha, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Draft/Brown-Forman, Chicago, IL
Introduction: February 2005
Product(s) Promoted: Jack Daniel's Tennessee Whiskey
Distribution: Off-premise outlets, primarily liquor stores.
Intended Length of Use: 3 years
Size of Run: 500
Dimensions (H x D x W): 24" x 6.125" x 18.5"
Weight: 6.125 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: March 2006
Product(s) Promoted: ABSOLUT Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 year
Size of Run: 8000+
Dimensions (H x D x W): 6" x 7" x 24"
Weight: 3 lbs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?