Alcohol

The client wanted to "drive" the sales of 24-oz. cans of Miller Lite in convenience stores with this display, which associates the Miller Lite brand with racing and NASCAR.

• Product as replica. The six-pack of cans stand in for a car's pistons.
• A take-away cooler calls for six cans, increasing sales of cans that are normally sold individually. Water-resistant corrugated board makes up the take-away cooler.
• Small footprint. The display holds 66 cans, 10 folded coolers and one sample cooler.

Design Data

Client Company: Draftfcb for Brown-Forman
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $25
Production Date: 8/3/2009
Production Run Quantity: 1,671
Objectives: Create an ownable case card using iconic Jack Daniel's imagery integrated through the line. Present a unified gift giving message and stand out among sea of sameness.

Client Company: Integrated Marketing Solution for Diageo
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $200
Production Date: 7/1/2009
Production Run Quantity: 438

Client Company: Anheuser-Busch
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $50
Production Date: 11/4/2009
Production Run Quantity: 4,000
Objectives: Create an eye-catching display that appeals to race fans while promoting the Budweiser brand name by associating its sponsorship to NASCAR driver #9.

MillerCoors drafts a shared shopper marketing language