Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact.
Jennifer Maune will join Pathformance chief operations officer Chris Bedford for a cooking demo and deep dive into the recipe for successful shopper marketing in the CPG space.
Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands.
Report says Millennials are expected to lead spending this year, particularly online, as '90s nostalgia continues to grow in popularity and find its place in today’s pop culture trends.
The home goods retailer is piloting a solution from Spaceback that generates connected TV-compliant, programmatic creative from its highest performing social media content.
A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.
The integration makes new features, ongoing data improvements with enhanced shopper history and reporting metrics readily available to support brand and retailer clients.
