Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.
Kroger’s in-house data shop has created a solutions team and related venture, 84.51° Labs, to help advance how shoppers engage in the retail experience.
NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.
The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.
A holiday gift for you! InMarket’s 2022 Holiday Playbook provides you with the 12 strategic recommendations you need to engage consumers, drive sales, and maximize success.
Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.
Beauty retailer deepens its relationship with Iterate.ai to quickly develop, deploy and scale digital experiences for its shoppers using pre-built modules.
Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.
Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.
The Path to Purchase Institute and a handful of our sister brands are on Folio's shortlist for excellence in editorial content and design across print and digital media in the publishing community.
