Liquor

Product: Bacardi Silver
Number of displays: 1,500
P-O-P company: Rapid Displays, Chicago and Union City, CA
Distribution: Supermarkets, convenience stores and liquor stores
Introduction: September 2005
Duration: Six weeks
Construction: Corrugate
Set-up: Anheuser-Busch wholesalers

Product: Downunder Vodka
Number of displays: 1,000
P-O-P company: Creations At Dallas, Dallas
Distribution: Liquor stores
Introduction: July 2005
Duration: Permanent
Construction: Screenprinted MDF, powder coated wire and tubing
Set-up: Regional sales staff
Comments: This permanent display screams the brand's Australian heritage with graphics of boomerangs and a graphic of the continent in the header.

Client: Schieffelin & Somerset, New York
Entrant: Flair Display Inc., Bronx, N.Y

Client: Diageo, Norwalk, CT
Introduction: November 2005
Size of Run: 1,725
P-O-P Companies: Rapid Displays, Chicago and Union City, CA (structural design, manufacturing); BFG Communication, Bluffton, SC (graphics); IMS, Morton Grove, IL (production management)

Product: Starbucks Coffee Liqueur
Number of displays: More than 100 of each piece
P-O-P company: MarkeTeam Inc., Mission Viejo, CA
Distribution: Hyatt Hotels nationwide (excluding Park Hyatts)
Introduction: July 2005
Duration: Temporary
Set-up: Hotel staff
Comments: This two-sided interactive chalkboard display showed drink recipes on one side and allowed consumers to doodle with chalk on the other side.