Displays & Signs

Product: Vermont American "The Claw" line of screwdrivers
P-O-P company: Designed and assembled in-house; produced by local vendors
Distribution: Hardware stores, home centers, building supply centers, mass merchandisers
Introduction: Spring 1991
Duration: Permanent
Construction: Vacuum-formed styrene and wire
"The Claw" tool display shows off the unique design of the products side-by-side with a typical screwdriver.

Advertiser: Buena Vista Home Video, Burbank, Calif.
Producer: Stone Container Corp., Oakbrook, Ill.
Objective: To promote the release of two action/adventure movies in video stores. Display was required to allow distinct space for each film, with a "walk-around" concept that would encourage people to walk around the display.

Advertiser: Pepsi-Cola Co., Somers, N.Y.
Producer: Great Northern Corp., Racine, Wis.
Objective: To increase Pepsi sales during the summer season in special promotional markets. The display, through the use of colorful graphics and three-dimensional construction, ties in with the entire "Summer Chill-Out" promotion, reinforcing it at the point-of-purchase.

Motion Displays
Advertiser: Coors Brewing Co., Golden, Colo.
Producer: Graphic Communications Inc., Golden, Colo.
Objective: To generate incremental display and upgrade in-store display placement. Also, to provide attention-getting P-O-P resulting in increased floor traffic to the display. During the program, overwhelming demand for the can by retailers exceeded the supply.

Product: Photo film
Number of displays: Thousands
Distribution: Camera shops, discount stores, drug stores, groceries
Introduction: August 1991
Duration: Semi-permanent
Construction: Recycled and recyclable corrugate
Fuji Photo Film's display-based promotion features brightly colored umbrellas.

Advertiser: Impel Marketing Inc., Research Triangle Park, N.C.
Producer: AG Industries, Cleveland, Ohio
Objective: To develop a modular merchandising system for multiple classes of trade that provides maximum flexibility for displaying multiple sports and entertainment collector products in a format that capitalizes on the appeal of sports. Also, toestablish a merchandising profit center for retailers that are not currently carrying Impel products or are carrying only a limited selection.

Advertiser: Wolverine World Wide Inc., Rockford, Mich.
Producer: Johnstons & Associates, Kalamazoo, Mich.
Objective: The "terrarium" design displays shoe's foul-weather properties clearly to the consumer while taking a minimum of counter space. Literature is clearly available on the top of the display, inviting the consumer to learn more about the product. The terrarium's appearance is upscale enough to earn placement, even in more fashionable boutiques.

Advertiser: Warren Tool Group Inc., Hiram, Ohio
Producer: Promotional Fixtures Inc., Rittman, Ohio
Objective: To expand penetration in the target market by leading retailers to stock an entire program of clamps and vises, rather than only selected portions. Also, to create a unified brand image for the products of the manufacturer's four brand names by integrating product, signage and display, and to provide information needed by the shopper to allow for unassisted selection.

Product: Bordon Inc. Elmer's GluColors
Distribution: Home centers, mass merchandisers, drugstores, supermarkets, craft and hobby stores
Introduction: April 1991
Duration: Semi-permanent
Construction: Corrugate
Elmer's GluColors display is designed to spur impulse purchases.

Advertiser: Colgate-Palmolive Co., New York
Producer: Dimensional Merchandising, Livingston, N.J.
Objective: To introduce toothbrush product to a brand new market: youth ages 1 through 7 years old. Use of well-known Warner Bros, characters was intended to draw children and mothers to the display.