Displays & Signs

Company: Mountaintop Corp., Norwalk, Conn.
Product: Attakiska Alaskan Vodka
Number of displays: 200
Average unit cost: $133
P-O-P company: The Howard Marlboro Group, New York
Distribution: Liquor, grocery stores
Introduction: June 1991
Duration: Permanent
Construction: Acrylic and corrugate
Attakiska Alaskan Vodka moves off the shelves with its own display.

Advertiser: Memtek, division of the Tandy Corp., Dallas
Producer: E and E Display Group, Lawrence, Kan.
Objective: To actively present digital monitor headphones and provide an opportunity to not only select a particular performance level or style of headphone but also to allow for personal adjustment of output volume. The system had to be flexible enough to adapt to several merchandising environments.

Advertiser: Wilton Industries, Woodridge, Ill.
Producer: Academy Display, Westmont, Ill.
Objective: To displace competition with a display of minimal size, and to establish a "fun, product-in-use" theme for the Halloween season while increasing consumer interest in the product.

Advertiser: Noxell Corp., Hunt Valley, Md.
Producer: Brinker Displays, East Orange, N.J.
Objective: To present two new additions to the NaVy line, reinforce NaVy's clean, classic imagery, and announce the arrival of spring and Mother's Day. The display accomplished these goals with a multi-level base. The familiar product was highlighted on the upper tier, and the new products on the lower tier.

Product: Polystyrene bathroom wall panels
Number of displays: "Thousands"
P-O-P company: Dayton Brown Group, Arlington Heights, Ill.
Distribution: Home centers
Introduction: Spring 1991
Duration: Permanent
Construction: Wood
More than 200 Designer's Touch displays were in home centers by spring.

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: Rock Island Displays, Milan, Ill.
Objective: To drive traffic to Hallmark during the Easter season, capitalizing on the popularity of the Crayola Bunny. The merchandiser is a replica of the figurine, which was sold at a special value. It offered consumers an additional reason to visit participating stores.

Advertiser: Cardinal Products Inc., Santa Ana, Calif.
Producer: Acclaim Display and Design, Fountain Valley, Calif.
Objective: To sell brightly colored sport sunglasses using as little space in stores as possible, and to appeal to a beach- and snow-going customer. This was achieved by creating a counter fixture made of fluorescent acrylic.

Advertiser: Wisconsin Lottery, Madison, Wis.
Producer: Process Displays, Milwaukee, Wis.
Objective: To provide educational brochures and play slips for Lotto games, as well as information for instant-win scratch games.

Product: Warblers toy birds
Number of displays: 7,000
P-O-P company: Concept Fixtures LTD.
Distribution: Gift, stationery, toy stores
Introduction: April 1991
Duration: Permanent
Construction: Wood
The six Breezy Singers birds come pre-packaged with the display.