A new study published by The Trade Desk reveals the true value of retail data.

The next frontier of retail is here. With more shopper data at their disposal than ever before, retailers have become key players in the advertising space. And increasingly, brands and advertisers need this data because it allows them to see the full impact of their media dollars across the entire customer journey. The Trade Desk's Future of Retail Report is filled with key insights, marketing strategies, and insider tips on how both brands and retailers can leverage data to create huge opportunities and growth. Sound interesting? Download your copy today.