Exceptions to the Rule No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable. Rating Retailers The Season of Shrek Future-Shock-Keeping-Units Trends highlights from the recent National Association for Retail Marketing Services (NARMS) meeting Arriving Late at Target China Syndromes As often happens with any good idea, some clients are under the impression that China can be some sort of panacea. One Step at a Time ...with their Hair on Fire Skyrocketing P-O-P materials prices, lackluster interest in RFID technology A Picture's Worth Discipline? Should marketers be concerned about fixing the out-of-stocks problem? First Previous 31 32 33 34 Next Last
