Special Reports

The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused.

Beauty products have always been promoted as being good for the body. But now P-O-P marketers are proclaiming that they're good for the soul, too.Today's hottest trend -- in both fragrance and cosmetics -- is to offer healing formulations that don't just preen, but pamper.

Faced with a wide array of SKUs to promote and various retail restrictions, publishers have traditionally taken a conservative approach to P-O-P. But with a growing market, both publishers and retailers are beginning to take a closer look at their merchandising options.

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry

These days, merchandising is for everyone -- even those tough customers who are all business

As Clients Downsize Staffs and Expand Global Ambitions, Some P-O-P Suppliers Believe Bigger is Better

Improved packaging, customized merchandisers and adaptable displays are current trends in the hardware industry.

Candy and Snack Merchandising Explode at the Point-of-Sale

Until recently, electronic entertainment industry marketers found that getting their P-O-P into stores was a relatively straightforward process.

The watchword for fragrance and cosmetics marketers these days has more to do with demography than cosmetology. "More attention is being paid to niches overall," says Tom Donovan, director of display development at Coty Inc., New York.

As younger players, advanced equipment technology and new manufacturers arrive on the scene, golf products P-O-P must meet the needs of the sport's changing retail face

Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages