Special Reports

Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done. 

Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands

Touchless merchandising and "Shop Online" signs are here to stay. But what about traditional P-O-P displays?

Executive of the Year finalists discussed the advantages of having women in leadership positions and shared advice for their peers during the Path to Purchase Institute’s 2020 Women of Excellence awards ceremony last November.

Brands find ways to stay in the game as the pandemic changes the rules

From Progressive Grocer, Nov. 16:

This reference guide explores the major ongoing programs and cause/community programs conducted by 16 top retailers across various channels, presented with information from the Institute’s library of retail profiles and market intelligence. 

Awards program judging is certainly not an exact science. 

Presenting nine best-in-class campaigns from this year’s Reggie Awards programs.

The 2020 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience.

Retailers, large CPGs and challenger brands are jumping on the plant-based food bandwagon, raising the bar on product quality and marketing strategy

Institute research identifies key areas to watch as the ‘new’ path to purchase takes shape