Field Reports

Walmart Canada helps promote a national sweepstakes from Unilever’s Hellmann’s ahead of Victoria Day.

Lifestyle brand Izzy & Liv tied in to the May 16 premiere of Season 3 of Netflix’s “Bridgerton” by launching a licensed collection of home decor items and women’s apparel exclusively at Target.

7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary.

Lasko Products launched two new fans at Walmart this spring, with an endcap stocking the Lasko Cool Colors box fan offering Rollback pricing.

The dessert bakery chain launched its first CPG line in April exclusively at Walmart.

PepsiCo’s Gatorade gave 7-Eleven an exclusive launch window for its limited-edition Midnight Ice Thirst Quencher flavor this month.

In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.

Unilever tied into the designation of April as Earth Month with a bulk-purchase incentive at Meijer tied to a donation to the Alliance for the Great Lakes.

Premium direct-to-consumer brand RTIC Outdoors made its brick-and-mortar debut this spring by stocking some 55 drinkware and cooler SKUs at more than 3,800 Walmart stores.

Revolution Beauty is building buzz for the Aug. 15 premiere of the fourth season of Netflix’s “Emily in Paris” by bringing its tie-in makeup collection to brick-and-mortar — exclusively at Target.