Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research that looks at how retail media touches and is received by shoppers along the path to purchase.
Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers.