Tyson Brand Solutions

Retailer: Jewel-Osco
Location: Chicago
Media Operator: SmartSource

Retailer: Meijer
Media operator: FloorGraphics Inc.

Retailer: Safeway
Metro Area: Washington, D.C.

Retailer: Save-a-Lot
Location: Detroit

Client: Sara Lee HBC, Exton, PA
Product(s) Promoted: Kiwi Fresh'ins and Smiling Feet women's insoles
Distribution: Footwear Departments
Number of Stores: Not available
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 1 year
Dimensions (H x W x D): 47" x 14" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Earthgrains Bread
Distribution: Supermarkets Nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: March 2007
Intended Duration: 4 months
Dimensions (H x W x D): 62" x 18" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50
Producer: Launch Creative Marketing, Chicago, IL

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Soft & Smooth Bread, Heart Healthy Baked Goods
Distribution: Supermarkets Nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: September 2006
Intended Duration: Ongoing
Dimensions (H x W x D): 62" x 18" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50