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Tyson Brand Solutions

  • Hy-Vee Bread Aisle Header System

    Client: Sara Lee Corp., Downers Grove, IL
    Product(s) Promoted: Sara Lee Fresh Bakery/Grocery Bread Aisle Products
    Distribution: Hy-Vee Stores
    Number of Stores: 2
    Production Run Quantity: 2
    Introduction: 3/15/08
    Intended Duration: 1 year
    Dimensions (H x W x D): 8" x 48" x 0"
    Weight: 1 lb.
    Budget Category (U.S.): $201 - $250 (display only)
    Producer: Launch Creative Marketing, Chicago, IL

    Design of the Times 2009 Contest Declaration

    Hy-Vee Bread Aisle Header System
  • "High School Musical 3" Bread Packaging

    Client: Sara Lee Corp., Downers Grove, IL
    Product(s) Promoted: Sara Lee Soft & Smooth Bread
    Distribution: Supermarkets Nationwide
    Number of Stores: 7,500
    Production Run Quantity: 5,000,000
    Introduction: 1/1/09
    Intended Duration: 2 months
    Dimensions (H x W x D): 6" x 6" x 10"
    Weight: 1 lb.
    Budget Category (U.S.): Less than $5 (display only)
    Producer: Launch Creative Marketing, Chicago, IL

    Design of the Times 2009 Contest Declaration

    "High School Musical 3" Bread Packaging
  • Sara Lee 'High School Musical 3' Displays

    Client: Sara Lee Corp., Downers Grove, IL
    Product(s) Promoted: Sara Lee Soft & Smooth Bread
    Distribution: Supermarkets Nationwide
    Number of Stores: 6,000
    Production Run Quantity: 6,000
    Introduction: 9/1/08
    Intended Duration: 2 months
    Dimensions (H x W x D): 72" x 36" x 60"
    Weight: 20 lbs.
    Budget Category (U.S.): $51 - $100 (display only)
    Producer: Launch Creative Marketing, Chicago, IL

    Design of the Times 2009 Contest Declaration

    Sara Lee 'High School Musical 3' Displays
  • The Loyalty Lift

    Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years
  • Measuring the Impact of Events

    Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing
  • Sara Lee Opens Product, Packaging Lab

    New facility centralizes R&D, speeds up packaging development and focus group testing
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