Tyson Brand Solutions

More brands and retailers are launching mobile programs, but most consumers don't have the technology for further advancements.

Publication: All You
Issue Date: Sept. 25, 2009

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Fresh Bakery/Grocery Bread Aisle Products
Distribution: Hy-Vee Stores
Number of Stores: 2
Production Run Quantity: 2
Introduction: 3/15/08
Intended Duration: 1 year
Dimensions (H x W x D): 8" x 48" x 0"
Weight: 1 lb.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Soft & Smooth Bread
Distribution: Supermarkets Nationwide
Number of Stores: 7,500
Production Run Quantity: 5,000,000
Introduction: 1/1/09
Intended Duration: 2 months
Dimensions (H x W x D): 6" x 6" x 10"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Soft & Smooth Bread
Distribution: Supermarkets Nationwide
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 9/1/08
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 36" x 60"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2009 Contest Declaration

Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years

Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing