Target

Product: Bose CineMate
Number of displays: 1,500
P-O-P company: Darko Inc., Twinsburg, OH
Distribution: Target stores
Introduction: September 2005
Duration: Permanent
Construction: Wood and plastic
Comments: This display for Bose's CineMate speaker system reduces in-store noise pollution by remaining silent until a shopper presses a button to start the demo.

Marketers of non-alcoholic beverages are investing in P-O-P that's cost-efficient, retailer-specific and effective at cross-merchandising