Target

Client: Fisher-Price, East Aurora, NY
Introduction: July 2005
Product(s) Promoted: Learning Toys
Distribution: Target, Wal-Mart, Kmart
Intended Length of Use: 6 months to 1 year
Size of Run: 6,000+
Dimensions (H x D x W): 14.5" x 14" x 24"
Weight: 63 Ibs.
Producer: Ovation In-Store, Maspeth, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

With tighter retailer regs and jam-packed aisles, toy marketers hone their tactics at display packaging

Display producers test ahead of time to make sure P-O-P will survive shipping, handling