Target

Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages

Client: University of Minnesota
Product(s) Promoted: Sports marketing partnership with Dayton-Hudson's Target stores
Producer: Vomela
Location: St. Paul, Minn.
Distribution: Mariucci Arena at University of Minnesota
Material/Process: 3M FloorMinders
Introduction: Fall 1994

Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required.