Target

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: Zune MP3 Player
Distribution: Target, Circuit City, Virgin, Fry's, Nebraska Furniture Mart
Number of Stores: 3,000
Production Run Quantity: 3,030
Introduction: November 2006
Intended Duration: One year
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $701 - $750

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Cadbury 4-ounce bars
Distribution: Offered to Wal-Mart, Target, Walgreens, CVS, other key customers
Number of Stores: 3,500
Production Run Quantity: 10,500
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 10" x 14" x 1"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5