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Staples

  • Microsoft Office Endcap

    Client: Microsoft Corp., Seattle, WA
    Product(s) Promoted: MS Office 2007 Software and other products
    Distribution: Office Depot and Staples Stores nationwide
    Number of Stores: 2,000
    Production Run Quantity: 2,000
    Introduction: January 2007
    Intended Duration: 3 years
    Dimensions (H x W x D): 852" x 600" x 26"
    Weight: 40 lbs.
    Budget Category (U.S.): $601 - $650
    Microsoft Office Endcap
  • Zune Interactive Fixture Bracket

    Client: Microsoft Corp., Redmond, WA
    Product(s) Promoted: Zune MP3 Player
    Distribution: OfficeMax, Office Depot, CompUSA, Toys "R" Us, Staples, Meijer, Fred Meyer
    Number of Stores: 3,860
    Production Run Quantity: 4,300
    Introduction: November 2006
    Intended Duration: 1 year
    Dimensions (H x W x D): 60" x 48" x 24"
    Weight: 75 lbs.
    Budget Category (U.S.): $251 - $300
    Zune Interactive Fixture Bracket
  • Zune Interactive Touch-Screen Kiosk

    Client: Microsoft Corp., Redmond, WA
    Product(s) Promoted: Zune MP3 Player
    Distribution: Target, Circuit City, Virgin, Fry's, Nebraska Furniture Mart
    Number of Stores: 3,000
    Production Run Quantity: 3,030
    Introduction: November 2006
    Intended Duration: One year
    Dimensions (H x W x D): 84" x 48" x 24"
    Weight: 75 lbs.
    Budget Category (U.S.): $701 - $750
    Zune Interactive Touch-Screen Kiosk
  • H&R Block TaxCut 2006 Packaging

    Client: H&R Block Digital Tax Solutions, Kansas City, MO
    Product(s) Promoted: H&R Block TaxCut Premium
    Distribution: Best Buy, Circuit City, Office Depot, Staples, Wal-Mart, Target, CompUSA
    Number of Stores: 12,700
    Production Run Quantity: 500,000
    Introduction: November 2006
    Intended Duration: 5 months
    Dimensions (H x W x D): 8" x 6" x 2"
    Weight: 2 lbs.
    Budget Category (U.S.): Less than $5
    H&R Block TaxCut 2006 Packaging
  • Sanford Staples Spring '07 Mixed Pallet

    Client: Sanford Brands, Oak Brook, IL
    Product(s) Promoted: Sharpie, Expo, Papermate and Sharpie Accent Brands
    Distribution: Staples
    Number of Stores: 1,444
    Production Run Quantity: 1,444
    Introduction: February 2007
    Intended Duration: 3 months
    Dimensions (H x W x D): 68" x 48" x 40"
    Weight: 110 lbs.
    Budget Category (U.S.): $151 - $200
    Sanford Staples Spring '07 Mixed Pallet
  • Microsoft Vista, Office In-line Displays

    Client: Microsoft Corp., Seattle, WA
    Product(s) Promoted: MS Windows Vista Software
    Distribution: Best Buy, Circuit City, CompUSA, Staples, Office Depot, OfficeMax
    Number of Stores: 6,000
    Production Run Quantity: 35,000 trays
    Introduction: January 2007
    Intended Duration: 3 years
    Dimensions (H x W x D): 67" x 96" x 9"
    Weight: 20 lbs.
    Budget Category (U.S.): $351 - $400
    Microsoft Vista, Office In-line Displays
  • Chairmat 2-arm Cascade Display

    Client: Staples, Framingham, MA
    Product(s) Promoted: Assorted Chair Mats
    Distribution: Staples
    Number of Stores: 1,500
    Production Run Quantity: 1,500
    Introduction: March 2007
    Intended Duration: Ongoing
    Dimensions (H x W x D): 77" x 41" x 39"
    Weight: 75 lbs.
    Budget Category (U.S.): $201 - $250
    Producer: E S Robbins Corp., Muscle Shoals, AL
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Chairmat 2-arm Cascade Display
  • Dominick's Staples Feature

    Retailer: Dominick's
    Dominick's Staples Feature
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