Staples

Client: Staples Inc., Framingham, MA
Production Run: 1,500
Producer: Artisan Complete, Markham, Ontario
Comments: The display cross merchandises private label pens and stickies. It also allows consumer interaction and sampling with areas to test the pens on the stickies.

Client: Logitech, Fremont, CA
Product(s) Promoted: MX and VX Mice
Distribution: Staples
Number of Stores: 1,350
Production Run Quantity: 1,350
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 17" x 17" x 60"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100
Producer: Rapid Displays, Chicago and Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Canada
Production Run: 120
Producer: Artisan Complete, Markham, Ontario
Comments: This display incorporates the RV image found in all promotional efforts for this movie and cross-merchandises the movie with MP3 player headphones.

Client: Sanford Canada
Production Run: 220
Producer: Artisan Complete, Markham, Ontario
Comments: This display holds large product quantities while being shoppable from 8 bins on 2 sides.

Client: Logitech, Fremont, CA
Production Run: 1,500
Production Date: November 2006
Producer: Rapid Displays, Chicago and Union City, CA
Comments: This endcap was designed to showcase Logitech's mobility products on 36-inch or 48-inch endcaps in Staples stores.

Manufacturers adapt as office supply retailers shift from big box warehouses to recognizable brands