Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Duracell Duralock Batteries
Distribution: Rite Aid for 1-wide display, Walgreens for 2-wide display
Number of Stores: 2,600 stores for 1-wide display, 6,400 stores for 2-wide display
Production Run Quantity: 9,000
Introduction: 1/10/13
Intended Duration: 4-8 weeks
Dimensions (H x W x D): 55" x 30" x 14"
Weight: 101 lbs.
Budget Category (U.S.): $51 to $100 (display only)
