Rite Aid tied in to Johnson & Johnson's Nov. 6 FSI event with a feature offering loyalty cardholders $10 worth of Plenti points with the purchase of $30 worth of SKUs from brands including Lubriderm, Aveeno, Listerine and Neosporin.
Rite Aid tied in to Unilever's Nov. 6 FSI event with a feature in its concurrent circular offering loyalty cardholders 300 Plenti points with purchase of $10 worth of products from Tresemme or Suave and directing shoppers to coupons for the brands in Sunday papers.
