Virgin Mobile Shelf Tray
Client: Virgin Mobile USA, Warren, NJ
Product(s) Promoted: Virgin brand; K-10 Royale Cell Phone; prepaid wireless service
Distribution: Rite Aid, Duane Reade
Number of Stores: 3,000
Production Run Quantity: 3,320
Introduction: June 2006
Intended Duration: 4-6 months
Dimensions (H x W x D): 12" x 24" x 10"
Weight: 6 lbs.
Budget Category (U.S.): $11 - $15
Producer: Wetzel Brothers, Cudahy, WI
Design of the Times 2007 Contest Declaration
