Rite Aid

Retailer: Rite Aid
Product: Teach & Change Kid Pants
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Baby
Comments: Rite Aid claims its training pants were designed to approach or even surpass features of national brand competitors. The company avoided clever names and opted for the straightforward "Teach & Change" to clearly call out the product's purpose.

Retailer: Rite Aid
Product: Mystique Aloe & Vitamin E Razor
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Toiletries
Comments: Mystique packaging gives consumers a clear view of the product while offering ample room for benefits copy.