Rite Aid

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Anticavity Fluoride Rinse
Distribution: Supermarkets, Rite Aid, Brooks & Eckerd
Number of Stores: 4,833
Production Run Quantity: 4,833
Introduction: February 2007
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 60" x 14" x 15"
Weight: 9 lbs.
Budget Category (U.S.): $26 - $50

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Rite Aid
Number of Stores: 1,025
Production Run Quantity: 1,025
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $151 - $200
Producer: New Dimensions Research, Melville, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?