Client: Reckitt Benckiser, Parsippany, NJ
Product(s) Promoted: Mucinex
Distribution: Supermarkets, drug stores
Number of Stores: 2,600
Production Run Quantity: 4,100
Introduction: 7/31/09
Intended Duration: 8 weeks
Dimensions (H x W x D): 53" x 14" x 5"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Rand Diversified, Edison, NJ
Design of the Times 2010 Contest Declaration