Reckitt Benckiser Group (RB)

Client: Calgon Carbon Co., Pittsburgh
Product Promoted: Purrfectly Fresh odor eliminator
Objective: Designed to introduce this new product to pet stores and supermarkets, this versatile display can be used as either a floorstand or power wing. The shelves also can be used as small countertop displays.
Introduction: March 2001
Construction/Materials: Litho and flexo printing laminated to corrugated
P-O-P Company: RAM Design Group, Oakland, Calif.

Client: Coty Inc., New York
Size of Run: 10,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Objectives: These dump bins are shaped like small bathtubs to give consumers a bath-time feeling when they're looking at the product. The tubs can be placed on countertops or endcaps at retail.

JSC/Tri-Pack
Reckitt & Colman
Paper: Floorstands, Endcaps and Sidekicks

Client: Reckitt & Colman Inc.
Product: French's Dijon Mustard
P-O-P companies: Phoenix Display & Packaging Corp., West Deptford, N.J., manufactured the display, with the exception of the balloon, flag and coupon pad, which were printed by Phoenix Color Graphics.
Introduction: June 1992
Construction: 70-pound litho and B-flute corrugated
Comments: The interior packaging uses Steel Stack Board for strength.