Swiffer Walmart Endcaps
Client Company: Procter & Gamble
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 3 months
Producer: New Dimensions Research Corp.
Production Date: 9/1/2009
Production Run Quantity: 1,710
Objectives: Create a merchandising program for the popular Swiffer brand that functions in standard Walmart stores as well as Project Impact locations, which eliminate four-way pallets in the retailer's Action Alleys.