Procter & Gamble

Streater Marketing Systems
The lams Co.
Metal/Wire: Floorstands

Stout Marketing
Brown & Williamson Tobacco Corp.
Metal/Wire: Signs

Client: Procter & Gamble
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores, mass merchants and discount outlets
Construction: High-impact, low-gloss, frosted black tray and header hot stamped in gold foil. Header has a clear, injection-molded, crystal-styrene illusion screen with a die-cut graphic panel.
Introduction: February 1992

Client: The Gillette Co.
Producer: Advertising Display Co.
Category: Injection-molded Plastics: Floorstand
Comments: The design had to showcase the dramatic, high-tech, premium look of the new Gillette Series packaging for the largest new product launch in Gillette's history. The display had to be engineered to be both compact and sturdy to hold over 150 pieces of product weighing over 130 pounds.

Procter & Gamble Old Spice Gift Center
Rand Display Inc.

Client: Gillette/Paper Mate
Producer: R.P. Creative Sales Inc.

Product: Williamson-Dickie Manufactoring Co. Dickies work clothes
Number of displays: 1,000-plus
P-O-P company: United Displaycraft, Chicago
Distribution: Hardware, home centers, lumber and paint stores
Introduction: May 1991
Duration: Permanent
Construction: Wire and steel tubing, powder-coated
Dickies is targeting D-l-Yers with a movable display that holds its inexpensive, durable work clothes.

Patent: 5,009,334
Issued: April 23, 1991
Inventor: Stanley H. Bodkins, Sharon, Mass.
Assignee: The Gillette Co. Boston, Mass.

Patent: 4,871,345
Issued: October 3, 1989
Inventors: Charles L. Wosaba II; Peter W. Hamilton; and Robert J. Kissner, Cincinnati, OH
Assignee: The Procter & Gamble Co., Cincinnati, OH