Procter & Gamble

Sam’s Club tied in to Procter & Gamble’s May 30 brandSaver FSI event with digital activity dangling more than $35 worth of new Instant Savings on P&G brands (valid through June 13), while also touting the manufacturer’s P&G Good Everyday cause-focused rewards program

Meijer tied in to Procter & Gamble's June brandSaver drop by promising more than $100 in mPerks savings on P&G brands in a concurrent circular feature activating the manufacturer's Olympic Games sponsorship alongside a "There's No Us Without U" message.

Walgreens unofficially tied in to Procter & Gamble's May 30 brandSaver drop by commuicating complementary offers on eligible P&G household and personal care products in a concurrent digital circular feature.

Southeastern Grocers’ Winn-Dixie, Harveys supermarket and Fresco y Mas is supporting Procter & Gamble’s “Can’t Cancel Pride” COVID-19 relief benefit concert with iHeartRadio for the LGBTQ+ community, indirectly tying in to the manufacturer’s May 30 brandSaver FSI.

Target tied in to Procter & Gamble’s June brandSaver drop with incentive offers communicated via a circular wrap on the retailer’s concurrent tab.

H-E-B indirectly tied in to Procter & Gamble’s May 30 brandSaver FSI by promoting a digital coupon for $4 off a basket with purchase of $15 worth of personal care products from the manufacturer in a June 3 email blast highlighting “All your need, all summer long.”

Many Albertsons Companies chains tied in to Procter & Gamble’s May 30 brandSaver FSI event by promoting Pampers and Luvs diapers and baby products using a home page carousel ad on chain websites.