H-E-B indirectly tied in to Procter & Gamble’s May 30 brandSaver FSI by promoting a digital coupon for $4 off a basket with purchase of $15 worth of personal care products from the manufacturer in a June 3 email blast highlighting “All your need, all summer long.”
Many Albertsons Companies chains tied in to Procter & Gamble’s May 30 brandSaver FSI event by promoting Pampers and Luvs diapers and baby products using a home page carousel ad on chain websites.
ShopRite tied in to Procter & Gamble's May 30 brandSaver FSI drop with a feature in its June 6 circular activating the manufacturer's sponsorship of the National Football League and tying in to Father’s Day in June.
CVS Pharmacy tied in to Procter & Gamble’s May 30 brandSaver FSI with multiple features in its concurrent circular dangling $10 or $15 in ExtraBucks rewards to loyalty members who purchase $30 or $45, respectively, worth of qualifying product.
Sam’s Club tied in to Procter & Gamble’s May 30 brandSaver FSI event with digital activity dangling more than $35 worth of new Instant Savings on P&G brands (valid through June 13), while also touting the manufacturer’s P&G Good Everyday cause-focused rewards program
Meijer tied in to Procter & Gamble's June brandSaver drop by promising more than $100 in mPerks savings on P&G brands in a concurrent circular feature activating the manufacturer's Olympic Games sponsorship alongside a "There's No Us Without U" message.
