Though a smart shopping cart, Alexa integration and e-commerce services garnered much of the attention in Amazon Fresh’s debut, good value on stock-up trips for grocery shoppers is central to the format’s strategy.
Target and Procter & Gamble deployed a Sept. 29 email blast to members of the partners' "Inner Circle" online community spotlighting multiple store gift card incentives, as well as additional savings through retailer's Target Circle loyalty program.
Ahold Delhaize’s Stop & Shop tied in to Procter & Gamble’s Sept. 27 brandSaver FSI event with a “Stay Healthy Inside and Out” feature in its Sept. 25 circular.
CVS Pharmacy tied in to Procter & Gamble’s Sept. 27 brandSaver FSI event with multiple features in its concurrent circular dangling $10 in ExtraBucks rewards to loyalty members who spend $30 on participating product.
