Though a smart shopping cart, Alexa integration and e-commerce services garnered much of the attention in Amazon Fresh’s debut, good value on stock-up trips for grocery shoppers is central to the format’s strategy.
Target and Procter & Gamble deployed a Sept. 29 email blast to members of the partners' "Inner Circle" online community spotlighting multiple store gift card incentives, as well as additional savings through retailer's Target Circle loyalty program.