P-O-P Spotlight: Back-to-School Hits the Aisles Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others. Always Discreet 'Scan For Coupons' Aisle Violator Gillette Fusion 'Gets Virtually Every Hair' Shelf Talker Sobeys 'Summer Deals' Endcap Amazon P&G 'Get $5 Off' Mobile Landing Page Sobeys Gain 'Special Offer' Sidekick Walmart Gillette 'Uniquely Designed' Facebook Ad Walmart Gillette Venus Product Page Walmart Gillette Venus 'Shop With P&G' Facebook Ad Gillette 'Blades Last 2X Longer' Shelf Talker 1 2 3 4 5 Next Last