Rite Aid activated its "Beauty Extravaganza" platform to engage consumers on social media, dangling five different skin-centric prize packages comprising more than $200 worth of personal care items apiece.
Procter & Gamble made quite a viral splash (well over 18 million views on YouTube) with a video tied to the Always brand and its #LikeAGirl effort that went after emojis and how they limit girls to the color pink and funny faces.
