Walgreens promoted Procter & Gamble’s Head & Shoulders, Herbal Essences and Pantene hair care products in its Feb. 24 circular as part of a larger feature touting the retailer's Beauty Enthusiasts extension of its Balanced Rewards program.
Dollar General indirectly tied in to Procter & Gamble's Feb. 24 brandSaver FSI event with a digital ad within its concurrent digital circular spotlighting Pantene, Crest, Dawn and Charmin SKUs under a "bask in sunny savings" message.
Southeastern Grocers’ Winn Dixie and Bi-Lo tied in to Procter & Gamble’s Feb. 24 brandSaver FSI event with a “Savings in every room” feature corralling select kitchen, laundry and bathroom essentials SKUs from select brands.
Amid any confusion and uncertainty as consumer goods companies wrap their heads around the concept, experts say AI will be the only way to meet the demands of consumers going forward.
