PetSmart

Client: PETsMART, Phoenix, AZ
Introduction: March 15, 2003
Distribution: Sporting/Toy/Pet Stores
Dimensions (H x W x D): 108" x 144" x 80"
Weight: 80lbs.
Producer: The Marketing Store, Oakbrook Terrace, IL

Client: Ivie & Associates, Flower Mound, Texas (for PetSmart)
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: This display was so successful that PetSmart plans to update and run it again for the 2003 holidays. Each store used 15 lamp posts, which are highlighted by a mock flame. A DC motor, powered by one D-cell battery, spins the flame.

Client: Heinz Pet Products, Pittsburgh
Comments: Two dump bins connected together offer maximum floor space to draw consumers to this display designed for PETsMART. Designed to be shoppable from all sides, the display supported a "buy one, get one free" promotion for Pup-Peroni dog treats.
P-O-P Company. Inland Paperboard & Packaging, Indianapolis

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: This shoppable pallet designed for PETsMART retailers appears to be a semipermanent piece to consumers, but it's actually a temporary piece that is swapped out and updated every two to three months with new graphics and seasonal tie-ins to the Christmas, Valentine's Day and Easter holidays.
Introduction: August 2000

Retail chain: PetsMart Inc.
Marketer: Doskocil Manufacturing Co.
P-O-P company: White Plus, El Segundo, Calif.
Purpose of display: This merchandising program enabled PetsMart to display a full line of doghouses and carrier products fully assembled, while also merchandising accessory products within the same space.

Product: Advantage flea killer
Number of displays: 240
P-O-P companies: FHc (design), Chicago; The Northstar Print Group (printing), Milwaukee
Distribution: PetSmart stores nationwide
Introduction: May 1998
Duration: Semipermanent
Construction: Metal frame, 3-inch particleboard, posterboard graphics
This multimedia endcap placed in PetSmart by its in-store veterinary practice, VetSmart, features blinking lights and a motion-activated audio box. It played a key role in increasing sales of Advantage flea killer medication.