PepsiCo./Frito-Lay

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: April 2003
Number of displays: 6,500
Construction: Corrugated endcap with lenticular 3-D and animated graphics
Distribution: Supermarkets
P-O-P companies: Lenticular printing - Big3D.com Worldwide, Fresno, Calif.; Production - Display Connection, Moonachie, N.J.
Comments: The "Play For One Billion Dollars" Pepsi promotion was designed to build excitement for the brand.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2003
Number of displays: 1,000
Construction: Litho mounted to B-Flute corrugate, battery-operated motor and linkage
Distribution: Supermarkets
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: The Pepsi Fridge Mate motion display was designed to promote new packaging that offers maximum use of refrigerator space.

Client: Pepsi-Cola Co., Purchase, N.Y.
Introduction: May 2003
Number of displays: 500
Construction: Four-color process-printed tagstock cubes attached to poles and feet; battery-operated motor to create spinning
Distribution: Supermarkets nationwide
P-O-P company: Rapid Displays (design, printing, mounting, die-cutting), Chicago and Union City, Calif.
Comments: The objective was to create interest in a special Billion Dollar Giveaway promotion.

Client: Gatorade, Chicago
Introduction: April 2003
Number of displays: 18,000
Construction: Coroplast
Distribution: Convenience stores nationwide
P-O-P company: Commercial Cutting & Graphics LLC, Mansfield, Ohio
Comments: The strategy was to gain secondary cold placement for Gatorade and Propel to build brand awareness.