Pepsi/Frito-Lay Halloween Stackers
Client: Pepsi, Purchase, N.Y.
Introduction: September 2003
Number of displays: 2,800 (castle display); 2,200 (lobby display)
Distribution: Supermarkets nationwide
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Pepsi encourages consumers to get their party "startled" this Halloween. These two large event displays supporting stacked cases of Pepsi products that include audio units looped with spooky Halloween sounds.
