PepsiCo./Frito-Lay

Client: Pepsi-Cola Co., Somers, N.Y.
Producer: Array, White Plains, N.Y.
Duration: Semi-Permanent
Production Date: October 2003
Size of Run: 1,500
Comments: Provides a distinctive merchandising area on top of Pepsi checkout coolers.

Client: Frito-Lay, Plano, Texas
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: October 2003
Size of Run: 5,500
Comments: Frito-Lay has a long tradition of Super Bowl tie-ins, and the company maximizes its partnership with NFL football with these lobby spectaculars.

Client: Pepsi Company, Purchase, N.Y.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: March 2003
Size of Run: 1,500
Comments: A battery-powered foam basketball rotates to highlight Mountain Dew and Doritos during March Madness basketball season.

Client: Frito-Lay, Plano, Texas
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: July 2003
Size of Run: 7,000
Comments: This program achieved 97% field placement thanks to Frito-Lay field sales reps, and a 21% increase in sales during the life of the promotion.

Client: PepsiCo., Purchase, N.Y.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Semi-Permanent
Production Date: June 2003
Size of Run: 210
Dimensions (H x W x D): 6' x 3' x 2'
Weight: 30 lb.
Comments: Inclusion of a working Microsoft Xbox gaming system within the supermarket channel was an innovative way to link Mountain Dew, the Hulk movie and Xbox prizes.