PepsiCo

C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

A sweepstakes from the convenience chain additionally awarded 200 winners a $500 store gift card.

Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.

President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates.

Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey.