OfficMax

Client Company: 3M
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Great Northern Corporation Consumer Packaging and Display
Unit Cost: Under $25
Production Date: 5/15/2009
Production Run Quantity: 932
Objectives: Launch a new product category at OfficeMax. Gain secondary placement of Post-it and 3M brand labels off-shelf during 2009 back-to-school promotional timeframe. Provide new profitable sales to a flat category.