OfficMax

Client: OfficeMax Inc., Shaker Heights, Ohio
Products Promoted: Computer speakers
Objective: To provide consumers with an interactive shopping experience that allows them to compare products and encourages them to choose higher-end speakers. The display was also designed to minimize store set-up time and maintenance.
Number of Displays: 120
Construction/Materials: Tubular steel skeleton, laminated wood exterior, circuit board-with prerecorded sound chip, electrical wiring
P-O-P Company: Visual Marketing Inc., Chicago

Client: 3Com Corp., Rolling Meadows, Ill.
Products Promoted: Computer modems
Objective: To gain a top-shelf position in OfficeMax stores with a high-tech, consumer-friendly look. This system was also designed to allow modems to be changed out as new models become available.
Number of Display: 250
Construction/Materials: Powder-coated metal, bright silver steel, chrome hex nuts, four-color process graphics, screenprinting, plastic
P-O-P Company: Visual Marketing Inc., Chicago

Client: Newell Office Products, Madison, Wis.
Distribution: OfficeMax stores
Size of Run: 1,100
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Office Equipment and Supplies
Objectives: The countertop unit was developed to fit into OfficeMax's current planogram; to present touchable, theft-resistant products; to allow for a huge graphic area; and to be easily assembled. It is made with powder-coated fabricated metal.

Client: Avery Dennison
Producer: Longview Fibre Co.
Comments: Since the graphics for this display were designed to conform to a specific in-store program, damage-free modular assembly and packout was the main directive from the client. This display allows for easy viewing of all products. All of the blister-carded items were packed in single-faced trays, keeping the product upright.

Product: Dated calendar goods
Number of displays: 520
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: OfficeMax stores nationwide
Introduction: August 1995
Duration: Permanent
Construction: Corrugated with wooden interior and base; plastic and metal divider system
The key to Keith Clark's new corrugated and wooden display is a shelf management system that merchandises each of 84 SKUs in separate sections. Remaining stock is stored inside the three-pallet, condensible display.