Meijer tied in to Procter & Gamble's May 31 brandSaver FSI event with a full-page feature in its concurrent circular spotlighting Gain and offering $5 off a future receipt.
Meijer tied in to Hershey Co.'s annual s'mores summer kickoff campaign with a feature in its May 17 circular offering $3 off the purchase of $10 worth of Hershey chocolate or store brand marshmallows or graham crackers.