Meijer tied in to Procter & Gamble’s Oct. 25 brandSaver FSI event with a full-page feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty care products.
Meijer tied in to Unilever’s Oct. 18 FSI event with a feature in its concurrent digital circular promising shoppers a free Hellmann's drizzle sauce with purchase of two 20- to 30-ounce mayonnaise SKUs from the brand.