Meijer tied in to Procter & Gamble’s Nov. 22 brandSaver FSI event with a Thanksgiving-themed, full-page feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty care products.
Meijer tied in to Unilever’s Nov. 1 FSI event with a half-page feature in its concurrent circular dangling a "buy one, get one 30% off" offer on Dove, Suave, Axe, Tresemme and Vaseline SKUs.