Meijer tied in to Procter & Gamble's July 28 brandSaver FSI event with features in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty care products.
Tequila Cuervo La Rojena's Jose Cuervo tied in to the July 24 designation of "National Tequila Day" by deploying illuminated stanchions signs that electronically counted down the days to the event.
