Mars Inc.

Retailer: Independent c-store
Location: Lyndonville, NY

Client: Flagstar Bank, Troy, MI
Introduction: March 2006
Product(s) Promoted: Financial services, retirement planning
Distribution: Flagstar bank branches in Michigan
Intended Length of Use: 10 weeks
Size of Run: 120 kits
Dimensions (H x D x W): 28" x 1/8" x 22"
Weight: 1 lb.
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Johnsonville/Perfection Bakeries, Fort Wayne, IN
Introduction: December 2005
Product(s) Promoted: Aunt Millie's Deli Buns and Rolls and Johnsonville Brats
Distribution: Meijer, Marsh, Kroger
Intended Length of Use: 6 weeks
Size of Run: 500
Dimensions (H x D x W): 62" x 18" x 25"
Producer: John Barnes & Co/Prentice Products, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: CAROLEE, Greenwich, CT
Introduction: November 2005
Product(s) Promoted: Sterling Sentiments bangles, charms and charm candles
Distribution: 15 retail stores including Bloomingdale's and Marshall Field's and various wholesale locations
Intended Length of Use: 3-4 months
Size of Run:10,000
Dimensions (H x D x W): 13" x 5" x 13"
Weight: 5 oz.
Producer: CAROLEE, Greenwich, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Safeway Inc., Pleasanton, CA
Introduction: March 2006
b>Product(s) Promoted: Participating frozen food manufacturers
Distribution: All Safeway banners: Vons, Pavilions, Dominick's, Genuardi's, Randalls, Tom Thumb, Carrs, Pak'n Save Foods
Intended Length of Use: 1 month
Size of Run: 6,050
Dimensions (H x D x W): 22.5" x 1.5" x 48"
Weight: 3 lbs.

Client: Produce For Better Health, Wilmington, DE
Introduction: December 2005
Product(s) Promoted: Fresh produce and healthy, produce-related food items
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Intended Length of Use: One week
Size of Run: 1,715
Dimensions (H x W): 57.5 x 16"
Producer: MARS Advertising, Southfield, MI

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Retailer: Kroger
Location: Cincinnati