Lancome Leverages Influencers for DOOH Campaign L’Oreal’s luxury beauty brand tied in to National Lash Day on Feb. 19 with a campaign featuring TikTok videos on digital screens inside Canadian malls. In-Store Experience: Ulta’s Merchandising Overhaul Ulta Beauty’s new layout showcases brands as well as categories, while also emphasizing service offerings. 10 Trends Shaping the Future of Consumer Engagement We present a roadmap to the future of retail, adapted from Wunderman Thompson Intelligence’s “The Future 100: 2022” report. P2P Toolkit (April 2020) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Activation Gallery: In-Store Product Reviews A Closer Look at Ulta's Store Experience Marketer Speak P-O-P Times' monthly poll of product marketers Macy's Makes Room for Martha Stewart Locking Down Display Theft 'Aisles & Avenues' Features New Stores, More Podcasts 1 2 Next Last